people increasingly want to know what drives the companies they buy from, invest in, partner with, work for, and follow, and expect to be able to put their trust in those who run them.
executive profiles, on linkedIn and beyond, have become invaluable communication channels, crucial to humanising a company, providing a human perspective outside the brand voice, offering a medium for authentic storytelling, and communicating a sense of purpose.
through a combined brand and executive comms program, brands and businesses can reach audiences in new ways from multiple perspectives. we can help you activate your c-suite; and the wider employee base.
executive communications
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optimise
“i have a stand-out social profile which aids discoverability, articulates my company vision, and builds my personal and professional brand”
build a profile that reflects your personality and interests, showcases your experience and expertise, and gives members reasons to follow and connect with you
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connect
“i am strategically connected to the people that matter most to me and my company”
make sure you’re connected to and following the right people. connections ensure that when your content is published, it’s seen by the right audiences - the people you want to reach and engage with -
communicate
“i am both a thought-leader and brand advocate - I use my profile to share my unique perspective and company viewpoint”
develop core themes relevant to your role and aligned with your personal areas of interest. set a cadence for communicating around these themes that is sustainable. experiment with multiple content formats. go beyond posting - aim to create and participate in ongoing dialogue across the platform
